sires
Prime 360 Beef is made up of 7 stout breeds, including: Wagyu/Akaushi, Red and Black Angus, Polled Red and Black Simmental, Polled Shorthorn Durham, and Aberdeen. North American breeds are utilized to enhance commercial use for phenotype and acceptance. The base breed is Red Wagyu which are more known for thickness and fleshing ability than Black Wagyu. Our donors are now 87.5% up to 93.75% Japanese and POLLED, plus standouts from their ET offspring!
Why Japanese? These breeds are the highest marbling cattle in the world. They also have some of the tightest udders that are also level floored with ideal teat size. Additionally, these are some of the highest fertility and longevity cattle. The resulting composite is whatever breed is utilized in the embryo transplant program.
What are the requirements for Prime 360 Beef sires?
The most important trait is that they have to have the EPD for high marbling. Then, we study his dam or daughters to ensure they have ideal udders. Prime 360 considers udders, fertility and disposition to be high priority for bulls to be considered for future use, no matter which breed is selected to utilize. Selection criteria will be a combination of ultrasound and EPD’s. Those selected will be embryo transplanted and will continue to be grown in numbers to satisfy growing interest.
TKCC P360B HIGH PRIME

Introducing TKCC P360B HIGH PRIME (ASA #3083791), one of the highest IMF purebred Simmental bulls we have found. We were impressed by the many attributes this unique Purebred Simmental bull could bring to our program. We are breeding a large amount of Simmental to our Japanese donors to enhance the marketability of Prime for our customers calves. He excels in front end cleanliness, tight sheath, dimension and overall length. It doesn’t hurt that he is a full ET brother to the champion pen of 3 Simmental in 2016 at the National Western. He has the disposition of a kitten and his dam is thought to be one of the elite donors in the breed. His sire, Pilgrim, does not lack credibility either! Another point in our quest was to lower the frame somewhat in our ET program and with his 5.5 frame and 6.87 % IMF offspring, we should be headed in a direction the Simmental breed has longed for.
CONNEALY SANDMAN

CONNEALY SANDMAN (AAA #17889422) is a calving ease sire carefully selected by Prime 360 and Alta Beef. This bull is an extreme marbling improver with lots of performance, eye appeal and correct feet and hoof shape.
More information to come!
AMERICAN BLACK SIMMENTAL SIRES

HOOKS SHEAR FORCE 38K
REG: ASA 2081939 | DOB: 02/19/2000
Shear Force’s calving ease, maternal, and carcass characteristics are all in the top 1% of the breed. His daughters are known for their maternal greatness and many sons are heavily used bulls.

CLRS E-TRADE 405E
REG: ASA 3241198 | DOB: 02/03/2017
Bonnia has done it again; E-TRADE is a half brother to last years high seller, CLRS Dividend. As sure-fire heifer bull as they come with out giving up performance and mass. All in all a purebred package!

WLE UNO MAS X549
REG: ASA 2532016 | DOB: 02/24/2010
Uno Mas is a favorite of every one that sees him. He is the right kind for the future and is a breed leader for CED. Uno Mas makes highly marketable females that will take your herd to the next level.

CCR COWBOY CUT 5048Z
REG: ASA 2703910 | DOB: 02/20/2012
Cowboy Cut is in the top of the breed for WW, YW, MARB and API Index and is one of the most sought after Simmental sires! He has a quiet disposition and is large footed and wide based.

CLRS DIVIDEND 405D
REG: ASA 3097854 | DOB: 01/31/2016
$52,500 2017 ‘Bred for Balance’ Bull Sale Record Seller! Top 1% CE, BW, MARB, API and TI EPDs. Tremendous eye appeal, structural correctness, natural thickness and disposition. Owned by APEX Cattle, NE.

CDI MAINLINE 265D
REG: ASA 3152346 | DOB: 03/11/2016
A highlight of the 2017 sale season, Mainline created a buzz with his flawless phenotype and breed-leading EPD profile. As a ¾ blood, purebred breeders can use Mainline to create the next generation of herd sires, while commercial producers can capture additional value with hybrid vigor.
AMERICAN RED SIMMENTAL SIRES

WS BEEF KING W107
REG: ASA 2499589 | DOB: 01/23/2009
Beef King offers tremendous mating opportunities for Red Angus breeders looking to make F1s with explosive performance and increased yield. His progeny are extremely high performance.

WS ALL ABOARD B80
REG: ASA 2852207 | DOB: 03/08/2008
All Aboard has a powerhouse look with a phenomenal performance and genetic profile. He was nearly 1500 pounds at a year of age with a 136 marbling ratio, 16.6 sq. in. rib eye and 42 cm of scrotal.
AMERICAN BLACK ANGUS SIRES

CONNEALY SANDMAN
REG: AAA 17889422 | DOB: 1/12/2014
Sandman is a calving ease, low birth weight sire that is an extreme Marbling improver with lots of performance. He’s also very eye appealing with correct feet and hoof shape.

DUFF PURE BEEF 217
REG: AAA 17778903 | DOB: 02/17/2012
Pure Beef is a real powerhouse, real beef bull that is complete and practical. This pedigree and this phenotype will pay big dividends. Use Pure Beef to create big bodied, thick made cattle.

G A R PROPHET
REG: AAA 16295688 | DOB: 08/15/2008
Prophet is a high performance sire with an incredible birth to growth spread combined with plenty of end-product power. He sires cattle that are consistently high for marbling.

V A R DISCOVERY 2240
REG: AAA 17262835 | DOB: 03/06/2012
Discovery’s progeny have been highly sought after in sales throughout the United States. He is a rare genetic package with moderate birth, extreme growth and elite carcass traits.

GAR Momentum
REG: AAA 17354145 | DOB: 08/31/2012
AMERICAN RED ANGUS SIRES

BECKTON EPIC R397 K
REG: RAAA 1042135 | DOB: 03/19/2005
Epic is setting the industry standard for moderate birth weight, high growth, and high carcass merit genetics with a very pleasing physical type and kind. He is a highly proven, impact sire.

BIEBER ROOSEVELT W384
REG: RAAA 1311829 | DOB: 03/01/2009
Roosevelt has been an exceptional sire and both his sons and daughters are extremely good fleshing with added depth and an exceptional disposition.

BROWN COMMITMENT S7206
REG: RAAA 1120008 | DOB: 01/14/2006

ANDRAS NEW DIRECTION R240
REG: RAAA 1506922 | DOB: 09/25/2011
Physically, New Direction is a deep-sided, easy fleshing, balanced bull that is good footed, sound moving. He offers moderate birth weights and high growth, along with phenotypic excellence.